Owing to the growing prevalence of chronic and lifestyle-associated diseases and rising geriatric population, the demand for personalized medicine is growing as well. Personalized medicine services separate patients into groups and cater to their needs accordingly. With the improved healthcare analytics capabilities and growing understanding of genes, healthcare providers are able to understand the impact of pathogens, possible health outcomes in individual patients, drug responses, and impact of diseases. Its is due to these advantages that the demand for personalized medicine, which, in turn, is driving the requirement for population health management solutions.

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The global population health management market is projected to advance at a substantial pace in the years to come. Population health management aids healthcare organizations in improving healthcare outcomes of a group of patients. The focus is towards a geographic area, a specific medical setting’s patient population, a specific disease, or any other unifying characteristic. This approach makes use of data for uncovering gaps in care, thereby enabling medical settings for developing plans to close the gaps and enhancing health outcomes. The aim of these solutions is to enhance and protect community health via health education, public policy, and injury prevention.  

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When geography is taken into consideration, North America was the largest use of population health management services and solutions in the past. This can be attributed to the increased healthcare expenditure, surging prevalence of chronic diseases, developed healthcare infrastructure, and favorable government regulations. In the U.S., the demand for these solutions is rising because of the Patient Protection and Affordable Care Act. Other than this, the demand for population health management services is projected to rise in the Asia-Pacific region, owing to the improving healthcare infrastructure and surging geriatric population.